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German army opens “career centre” in the heart of Berlin

Counter Information

By Katerina Selin

24 November 2014

Anyone emerging from the metro station at Friedrichstrasse in the middle of Berlin on Wednesday morning would have stumbled unexpectedly and unintentionally into the arms of the Bundeswehr (German Armed Forces). Surrounded by some officers, soldiers and journalists, Defence Minister Ursula von der Leyen (CDU, Christian Democratic Union) was opening the new “Bundeswehr Career Centre”. In future, every student, worker or tourist who takes the side exit of the Friedrichstrasse station will walk past the Iron Cross, which decorates the centre along with the glowing blue text “Bundeswehr: We. Serve. Germany”.

This recruitment centre is the culmination of an extensive advertising campaign by the Bundeswehr over the last few months, and which is meant to anchor the military interests of the German government in society. The press handout provides information about the purpose of the facility: “The capital city studio and showroom of the…

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This entry was posted on November 24, 2014 by .
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